Following on from the success of the ‘Get a Grip’ campaign earlier in 2019, from 1st October to 7th December we will be running a tactical tyre campaign. The campaign will run as both an incentive to drive additional tyre sales and also to engage with customers on the importance of tyres as part of road safety.
About the offer

The campaign offer follows a similar format to previous tyre campaigns, where all tyres sold as a set of four will receive 25% off the overall cost to the customer.

As you can see from the header banner above, the creative execution and media channels will follow this creative look and feel.
How it works

Sales are eligible for rebate of £50 +VAT, provided that they are retail customers of Quick Lane or the Service workshop, and the tyres are supplied and fitted by the Quick Lane centre. Tyres must be sourced via the Ford Tyre Programme from Stapletons Tyres. Copy invoices must be kept, then submitted to Mark Foster for verification at the end of each month. Verified invoices will be processed for payment to your FTP account with Stapletons, and each copy invoice MUST show that the ‘25% OFF’ offer has been applied.

The customer name and address should be blanked out, just leaving the postcode visible.
Address is:


Mark Foster
Tyre Programme Manager
6th floor GB-1/684
Ford Motor Company
Eagle Way
CM13 3BW

In the marketing there are terms that state that the offer is restricted to up to 17-inch tyres and excludes special fitments. HOWEVER, as long as the QLM is happy to do the deal, the rebate applies to ANY set of four tyres supplied and fitted on the same invoice.
Marketing channels

To promote this campaign we will be utilising a number of different marketing channels. Each location will have a strong social media presence, pushing the campaign in conjunction with updated website content and print materials to support.

Each site will receive a new indoor reception panel/A0 poster along with an outdoor banner to sit externally at the site. In addition, all sites will receive x100 leaflets to hand out to prospective customers. All of these printed materials will be with you by COP on Thursday 03/10/19.

Quick Lane Tyre Campaign 25% calculator

To help calculate the profit on any set of four tyres there is a calculator here:

If there are any issues with any of the above, please contact a member of the Quick Lane team.

Good luck and good selling!

Kind regards,

John Dines
Operations Director
Quick Lane UK