Following on from the success of the ‘Big Chill’ campaign, from 1st March to 30th April we will be running a tactical tyre campaign under the banner of ‘Get a Grip’. The campaign will run as both an incentive to drive additional tyre sales and also to engage with customers on the importance of tyres as part of road safety.

About the offer

The campaign offer follows a similar format to previous tyre campaigns, where all tyres sold as a set of four will receive 25% off the overall cost to the customer.

As you can see from the header banner above, the creative execution and media channels will follow this creative look and feel.
Marketing channels

To promote this campaign we will be utilising a number of different marketing channels. Each location will have a strong social media presence, pushing the campaign in conjunction with updated content for each microsite and printed materials to support.

Each site will receive a new indoor reception panel along with an outdoor banner to sit externally at the site. In addition, all sites will receive x100 leaflets to hand out to prospective customers. All of these printed materials will be with you by COP on Thursday 28/02/19, ready for campaign launch on Friday 01/03/19.

Quick Lane ‘Get a grip’ Tyre Campaign 25% Calculator

To help calculate the profit on any set of four tyres there is a calculator here:

If there are any issues with any of the above, please contact a member of the Quick Lane team.

Good luck and good selling!

Kind regards,

John Dines